Real estate technology (proptech) is the set of software, hardware, platforms, and data-driven
services that digitize, automate, and optimize activities across the real estate lifecycle. Adopting
modern technologies can do wonders for the real estate industry, whether it involves
developers or brokers. Also, it is predicted that, by 2030, the real estate industry will be worth
$1 trillion. In the ever-evolving world of real estate, technology continues to reshape how we
buy, sell, and interact with properties. Basically, Prop-tech is used to refer to the application of
information technology and platform economics to the real estate industry.
Real estate technology is rapidly evolving, bringing transformative solutions that cater to
modern buyer demands. The younger generations, particularly Millennials and Gen Zs, are
increasingly driving trends in various sectors, including real estate. Their preference for digital-
first interactions has accelerated the adoption of real estate technology. They are also more
likely to utilize mobile applications for real estate transactions. This technical step has been
taken based on the interest of new generations - Property listing is done through various
websites or apps (MagicBricks, 99acres), so that it is easily available for future buyers. Property
photos, videos, VR/360° virtual tours, online documentation, and even transaction features,
they could get there. From property management like online rent collection to
maintenance/repair request taking, communication with tenants, and building gate access by
phone, all these have become easy. Calculating property value using AI in terms of data &
analytics, predicting how much value is going to increase in any area, and finding the best
investment opportunities are some of the smart steps for the real estate industry. Every one
of the new generations uses smartphones, so it is possible to make them more interested in
real estate investment by doing property marketing using Facebook/Instagram ads, Google
ads, YouTube property tours, website inquiry, WhatsApp autoresponder, etc. To make the
construction process faster and better, land survey is done with a drone, walls and structure
are made with 3D painting, design safety is checked with AI, and construction projects are
planned with software. Blockchain makes all these steps stronger, making the transaction
process secure and cheater-proof through transparency.
For developers like Bharat Realty, staying ahead of these technological trends means
delivering future-ready homes that align with modern home buyer trends in India. These
innovations make real estate more efficient, more transparent, and ultimately more rewarding
for everyone involved.
By embracing these advancements and integrating smart solutions into their developments,
Bharat Realty is building homes that aren’t just for today—but for tomorrow. The real estate
landscape in India is evolving fast, and those who invest wisely, using the right property
investment tools, will be the ones to reap the most meaningful rewards.
