Mumbai, a city known for its vibrant real estate market, is witnessing a transformative shift thanks to Virkaran Singh and his innovative company, Skuka Solutions Pvt. Ltd. The recently launched It's Spotlight Rewards initiative aims to bring a much-needed overhaul to the real estate ecosystem in India. The platform, which has rapidly established itself as a leader in technology-driven media, is now set to redefine how real estate transactions are conducted across the nation.
In a remarkably short span of just seven months, It's Spotlight has evolved from a newcomer to a reliable Digital Out of Home (DOOH) network. This growth is supported by intelligent analytics and a robust digital infrastructure. The platform has successfully rolled out tech-enabled screens in key urban markets and has provided real-time audience insights. Collaborations with industry leaders such as Toyota, Honda, Apple, BMW, Audi, ACC, Reliance, and Vodafone Idea have further solidified its reputation. Notably, the company's recent engagement during the Radhika Das India Tour showcased the potential of digital out-of-home media to create immersive and interactive environments.
With this solid foundation, It's Spotlight Rewards is poised to address the long-standing challenges faced by the broker community in India. By introducing a unified, technology-supported rewards framework, the initiative aims to enhance clarity regarding incentives and foster greater trust between developers and channel partners. Historically, this sector has been marred by inconsistencies, and Singh's vision seeks to bridge that gap.
Singh emphasizes the significance of this initiative by stating, "In today's world, people earn rewards across almost every category—from groceries to flights and mobile recharges. Yet, real estate, one of India's largest sectors, has never had a structured reward system. What we are about to introduce is going to change that." This statement underscores the commitment to innovation that Singh and his team are bringing to an industry ripe for disruption.
As the It's Spotlight Rewards program unfolds, it promises to not only facilitate smoother transactions but also empower brokers across the country. By leveraging cutting-edge technology and data-driven insights, this initiative is set to become a game-changer in the Indian real estate landscape, ultimately leading to enhanced transparency and efficiency in the sector.
