Prestige Group, a renowned real estate developer, is set to launch exclusive mixed-use development projects in key markets under a new sub-brand called 'The Prestige Place.' This initiative will combine high-end hotels, branded residences, premium homes, office spaces, and shopping malls under the prestigious Forum brand. The company has identified two prime locations for these projects - one in Hyderabad and the other in Mumbai. The Bengaluru-based developer, known for its residential developments, business parks, and shopping centers, is expanding its real estate footprint across multiple cities. The Chairman and Managing Director, Irfan Razack, revealed that The Prestige Place will offer diverse real estate products within each project, with plans to explore opportunities in NCR and Bengaluru in the future. In Hyderabad, Prestige aims to develop a sprawling mixed-use project in Budvel, spanning approximately 15 acres, featuring a St. Regis hotel, a Forum mall, offices, and residences. Meanwhile, the Mumbai project in Jijamata Nagar, Worli, will cover 17 acres and include a Waldorf Astoria hotel, a Hilton hotel, branded residences, apartments, retail outlets, and office spaces. With a robust sales performance in the previous quarter, Prestige leads the market with sales worth ₹12,126 crore, driven by high-value projects and a strong presence in NCR. The company targets residential sales of around ₹27,000 crore in the current fiscal year, having achieved ₹17,023 crore in the previous year. Apart from traditional real estate segments, Prestige is venturing into unique product categories like golf-themed luxury resorts in Goa, Lonavla, and Hyderabad, inspired by its successful Golfshire property near Bengaluru. The government's housing initiatives continue to shape market dynamics across different regions. Industry experts emphasize the importance of location and infrastructure in property valuation. Sustainable development practices are becoming increasingly crucial in modern real estate projects. The relationship between economic growth and real estate performance remains a key focus area. The balance between supply and demand varies across different property segments and geographies.