Oberoi Realty, a prominent name in the luxury real estate sector, has made its entry into the National Capital Region (NCR) with the launch of an ultra-luxury residential project named 'Three Sixty North' in Gurugram. This ambitious venture represents a significant investment of approximately ₹6,000 crore and is designed to cater to the high-end housing market. The project will occupy a sprawling 14.8 acres in sector 58 of Gurugram, featuring a total of 832 units distributed across six elegantly designed towers. These residences will include a range of options such as three to four-bedroom apartments, duplexes, and penthouses, with sizes varying from 5,500 to 13,000 square feet. The pricing for these luxurious homes is set to start at ₹18 crore and will cater to affluent buyers seeking exceptional living spaces.
The launch of 'Three Sixty North' is particularly notable as it comes at a time when the NCR real estate market is experiencing varied growth patterns. Despite a general slowdown, the premium housing segment remains robust. According to consultancy Knight Frank, homes priced between ₹2 crore and ₹5 crore have shown significant activity in the market, indicating a demand for upscale residences. However, the luxury segment, especially properties priced at ₹50 crore and above, has seen a decline in sales during the initial quarter of 2026. This context underscores the strategic timing of Oberoi Realty's entry into the NCR market, as it aims to capture a share of the luxury housing demand.
Vikas Oberoi, Chairman of Oberoi Realty, expressed confidence in the project's potential for success in the NCR region. He highlighted that the total revenue potential for the two phases of 'Three Sixty North' could reach approximately ₹16,000 crore, reflecting the strong market demand for premium residences. Oberoi emphasized that the company's expansion into the NCR represents not only a significant milestone in its growth trajectory but also aligns with its long-term vision of creating distinctive real estate developments in India’s most sought-after markets. He noted that Oberoi Realty has built a reputation over the past four decades for delivering high-quality residential, commercial, and hospitality projects, and the company aims to replicate this success in Gurugram.
With a commitment to design excellence, quality, and enhancing customer experience, Oberoi Realty is poised to offer a living experience that resonates with discerning homeowners. As the demand for upscale living spaces continues to evolve, 'Three Sixty North' is designed to provide privacy, luxury, and an elevated lifestyle for its residents, positioning the project as a landmark development in Gurugram's real estate landscape.