Brigade Group Managing Director Pavitra Shankar has said that housing demand remains steady in cities such as Bengaluru and Hyderabad despite concerns around affordability and job market uncertainty. "There's no slowdown per se," she noted, adding that inventory continues to move well across projects. In Bengaluru, residential demand and prices remain strong even amid conversations about tech-sector layoffs. The city remains a "net job creator," Shankar said, which helps sustain buyer sentiment and absorption levels.
She said that demand in the mid-segment housing category is particularly robust, shaping the company's approach to new project design and land acquisition. As a result, Brigade expects home prices to rise by around 5-7% annually, driven by ongoing sales momentum rather than aggressive discounting. "We look at based on badging out our inventory. So since the inventory is moving well in all of the projects, we're just taking the price hikes according to that," Shankar said at the company's Q2 FY 2025-26 earnings call.
Brigade Group is preparing to roll out nearly 15 million sq ft of new project launches over the coming quarters, backed by steady residential demand and a land acquisition strategy. The company recorded ₹2,034 crore in presales in Q2 FY26, up 12% from the same period last year, with sales volumes rising 13% to 1.90 million sq ft. Also Read: Brigade Group to add 8 million sq ft of office space, plans to double flex space portfolio "I think Bangalore seems like a favourable market, and that's why people are trying to enter here. So despite the conversations about job losses and so on, we still see there is still a conversation about job creation in different parts of the economy as well.
So net-net, I think Bangalore is still a winner in terms of overall job creation, and that's why we continue to see a lot of demand in the city," she said. Shankar also noted that several major developers are expanding into Bengaluru, increasing competition, but said the market has the depth to absorb new supply. "We've been able to see the pricing increase substantially, doubling pretty much on average, over the last few years. So I think it is still a very healthy market, able to absorb more competition from other players as well as price increase." Also Read: Less than 1% of Indian developers' topline is invested in technology, says Nirupa Shankar of Brigade Group She explained that the company categorises its homes by price range: properties priced between ₹75 lakh and ₹1.5 crore are considered mid-segment; those between ₹1.5 crore and ₹3 crore fall under the premium category; and units priced above ₹3 crore are classified as luxury or ultra-luxury.
"So we are also looking at that in terms of new projects when we are...