Aditya Birla Real Estate has announced a significant milestone for its project, Birla Trimaya, with the recent Phase-4 launch generating bookings worth approximately Rs 650 crore. This impressive figure accounts for over 85% of the total booking value for the launched inventory, with around 460 units sold. The robust demand reflects the ongoing interest from homebuyers in this premium township located in Devanahalli, North Bengaluru. Cumulatively, the total booking value across all phases of Birla Trimaya has now reached an impressive Rs 2,459 crore, showcasing the project's strong market presence.
Birla Trimaya comprises a diverse range of residential options, including 1 to 4 BHK apartments, all set within a sprawling 52-acre development. The township benefits from its strategic location in Devanahalli, which has emerged as one of Bengaluru's most rapidly developing residential corridors. This growth is largely attributed to the area’s proximity to Kempegowda International Airport, as well as its excellent connectivity via major highways such as NH-44, Hebbal, and the Outer Ring Road. Ongoing infrastructure enhancements and the expansion of IT and employment opportunities in North Bengaluru further bolster residential demand, making Birla Trimaya an attractive option for potential homebuyers.
The success of Birla Trimaya is not an isolated incident; previous phases of the project have also experienced substantial buyer interest. Phase-1 sold out within just 36 hours, garnering bookings of approximately Rs 500 crore. This trend continued with Phase-II achieving nearly Rs 600 crore in bookings within the first 24 hours, and Phase-III reaching around Rs 500 crore in the same timeframe. KT Jithendran, Managing Director and CEO of Birla Estates, remarked that the strong response to Phase-4 highlights the evolving preferences of homebuyers in North Bengaluru, who are increasingly prioritizing well-planned developments that offer enhanced quality of life and long-term value.
Aditya Birla Real Estate, which was formerly recognized as Century Textiles and Industries, has a rich heritage dating back to 1897. The company operates across various sectors, including cotton textiles, pulp and paper, and real estate. However, it has faced challenges in its financial performance, reporting a consolidated net loss of Rs 72.85 crore in Q3 FY26, compared to a net loss of Rs 40.59 crore in the same quarter of the previous year. The total income for the quarter also saw a significant decline of 56.70% year-on-year, standing at Rs 90.33 crore. Despite these challenges, the company’s stock price experienced a slight increase of 0.33%, closing at Rs 1364.75 on the BSE recently.