Aurum PropTech (APL) has agreed to acquire 100% of PropTiger Marketing Services India from REA India in an all-stock, ₹86.45 crore equity-swap. Under the binding terms announced on July 23, 2025, REA India will receive ~5.5% equity in Aurum PropTech, giving the seller continuing exposure while transferring operational control of the brokerage to APL. Company statements and business-press coverage indicate that Prakash Tejwani will lead PropTiger as CEO, with the asset expected to plug into Aurum’s broader proptech stack (which spans distribution, rental and capital products). The move consolidates a well-known primary sales brokerage—long associated with REA’s India portfolio—into an acquirer focused on building integrated, data- and AI-enabled real-estate solutions. Reporting around the deal positions it as a first-of-its-kind share-swap in India’s proptech space, with subsequent filings noting the issuance of ~42.4 lakh APL shares to REA India to consummate the consideration. scanx.trade +4 ETRealty.com +4 The Economic Times +4 Strategically, Aurum gains a scaled distribution brand and on-ground sales engine it can connect to platforms like Sell.Do and other portfolio businesses, while REA India sharpens focus on Housing.com and digital classifieds. Analysts say the combination could strengthen lead-to-closure funnels and monetization via AI-assisted marketing, agent tooling, and analytics, provided integrations land cleanly and leadership continuity holds. Coverage also highlights governance and disclosure benefits from a listed acquirer and the potential to widen PropTiger’s reach across NCR, MMR and southern markets. As with any integration, execution risks include system migration, salesforce harmonization, and aligning incentives across brands; however, the transaction structure (stock-for-stock) aligns both sides on value creation over time. Observers will watch forthcoming updates on product roadmaps, any role expansions for senior leaders (reports have mentioned future elevation of Sridhar Srinivasan), and early operating metrics—lead velocity, conversion, and contribution margins—through FY26.