Aurex, a new entrant in the real estate sector, is set to launch on May 1, 2026, with a vision to innovate property investment through advanced technology. This newly formed entity is the result of a strategic merger between well-established firms Property Gully, Blanco Thornton Properties from Delhi, and Hearth & Homes operating in Kolkata and Dubai. Aurex is committed to harnessing artificial intelligence to facilitate high-return, data-supported property investments, catering to both domestic and international markets.
With headquarters strategically located in Kolkata, Delhi, and Dubai, Aurex aims to democratize access to lucrative real estate opportunities that are often beyond the reach of average investors. The company is poised to present a portfolio that encompasses various investments, including land, villas, residential properties, and exclusive off-market deals. Aurex claims that its curated investment opportunities could yield annual returns of up to 30%, thus appealing to a wide range of investment profiles.
Aurex distinguishes itself through a strategic investment approach that leverages AI-driven insights to identify emerging opportunities and facilitate timely exits, ensuring optimal profitability for its clients. The company also incorporates vastu-compliant options, catering to traditional preferences while advocating modern investment strategies. This dual approach illustrates a significant trend in the real estate sector, where data intelligence intersects with cultural sensitivities, allowing for a more nuanced investment strategy.
The leadership team at Aurex comprises seasoned professionals from various sectors, each contributing to the company's overarching vision. Saurabh Srivastava, the CEO for Sales in Kolkata and Dubai, has played a pivotal role in enhancing high-value transactions and expanding the firm’s international clientele. Devesh Nangla, responsible for Sales in Delhi, oversees premium residential and commercial deals in one of India's toughest property markets. Meanwhile, Chief Operating Officer Md Aftab ensures operational efficiency and client satisfaction across all sectors. The marketing strategy is spearheaded by Prince Singh and Gurdeesh Singh, who focus on integrating creativity with data intelligence to attract a global audience.
In discussing the launch, Prince Singh remarked, “At Aurex, we are redefining real estate marketing through AI. By utilizing predictive audience targeting and automated customer journeys, we aim to engage high-intent buyers globally.” Gurdeesh Singh added, “Our innovative, AI-driven marketing campaigns enable us to effectively identify, engage, and nurture potential clients, ensuring we reach them with the right message at the right time.” Saurabh Srivastava encapsulated the essence of Aurex by stating, “We are not merely another real estate company; we are spearheading a transformation in how property investments are identified and executed.” Through its technology-driven approach, Aurex aspires to create a new paradigm in the real estate investment landscape, aligning modern strategies with traditional values.